Importance of Custom 404 page in SEO?
There comes a time when one basic truth is realized in the life of any online marketer: moving traffic to your website is a very difficult thing to do.
Yep, bringing each and every user to your site takes time and effort. Each visitor is essential: their visit is an opportunity to turn them into a lead and, ultimately, a sale. You can't afford to turn away your guests and yet, if you haven't set up a custom 404 page for your website, that's exactly what you will do.
The information a user sees when they attempt to access a non-existent page on our website is a 404 page, or error page. It's the page that your server shows when the URL requested by the user can't be found.
The two most common reasons a visitor gets a 404 error are:
It really gives a bad experience to your users and they will immediately leave your site. The bulk of them will not be returning.
Outcome? You've just missed the chance to turn a visitor into a lead or even a deal, and that's a very poor return on the money and effort you spent on getting them first and foremost to your web.
Turn things in your favor
For users, 404 errors can be frustrating, so the main goal of a 404 page is to turn the possible negative user experience of experiencing an error into a positive one.
Any links that should be added to your 404 pages should include:
Creating a custom 404 page with useful links and even a search bar would help:
By following links to all the numerous pages on your blog, search engines crawl through your website. If your site is indexed by a search engine and enters a 404 page with no links, it won't be able to proceed. Outcome? It is possible to leave whole parts of your web unindexed because if your pages are not indexed, then the search engines do not know they exist and will not appear in the search results.
A custom 404 page ensures that this doesn't happen by offering links (or maybe even a site map) to all the relevant parts of your site so that search engines have access to the entire site.
With your 404 page, there are many ways to get creative: crack a joke, have some interactivity, display some interesting / cool / fun visual elements, or be thought-provoking. To configure it, the bottom-line is. This guarantees that they will be amused before being redirected for whatever reason your visitor has landed on your 404 list. Many businesses use their custom 404 page to re-emphasize their branding
Helps build goodwill
You need to build trust if you want to be competitive while marketing online. Being helpful and helpful, both of which increase the goodwill that contributes to trust, is one of the best ways to do so. This can be achieved by making your own 404 page as useful and helpful.
The last example blends in a clever way the previous three, one that can turn a lost visitor into a lead.
The 404 error can drive away the website visitors you’ve worked so hard to attract. Creating a custom 404 page can help you take advantage of the opportunities a visitor’s presence provides.
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