Updated on: Jan 10, 2021

User Interface – Your website’s first impression

Each eCommerce site has become a focus of Digital Design, but what exactly makes a user visit a website? On the basis of their design, sites live and die, but functionality and product selection also play a major role in the success of a site. Increasing visitors to the site opens up more conversion options. And customers will respond favorably to your website with the correct UI and UX designs and, in turn, your conversion rates will multiply.

So, what are the top trends in design leading to conversion? We will speak about 5 creative design trends in today's article and demonstrate how they will significantly enhance the design of your website.

CONVERSION

The method of converting site visitors into lifetime clients is conversion. The conversion rate is linked to the percentage of site users turning into sales and showing the proportion of visitors compared to completed sales. Maximizing transactions maximizes revenue, which is why it is so essential. Reducing "friction" is what increases sales and that's what enhances a site's design. Implementing some top trends in UI design will open up your site to an increased conversion rate by reducing customer friction in your site's entire shopping experience.

DESIGN of user interface

UI (User Interface) Design is the digital look, sound, and presentation of your product or website. A good UI design takes product knowledge and transforms it into a user interface that is visually appealing, cohesive, intuitive, and easy to navigate. FODUU’s expert designers tell us that UI design considers the product's look, feel, and interactivity. It's all about ensuring that a product's user interface is as intuitive as possible, and that means that any visual, interactive feature that the user may encounter is carefully considered. A UI designer can think about icons and buttons, typography and color schemes, spacing, graphics, and responsive design. A crucial step in succeeding in your eCommerce journey is to pay attention to your site's UI design.

A WELL DESIGNED USER INTERFACE INCREASES A WEBSITE CONVERSION RATE BY UPTO 200%

Schemes of Colors

Consumers often look for a new item that catches their eyes. Bright, vivid, and excessively saturated colors reflect the latest age of design and technology. Surrealism, pre-posthumanism, and gradients are other common color schemes that each have their respective features and feel. For design conversion, color schemes that complement each other and stand out are an absolute plus. In the new decade, bright, bold, and vivid schemes are something to watch out for. When it comes to user experience, colors play a big part. If the color palette of the web has bright and vibrant colors, it is easier for consumers to connect to the brand instantly. Colors can be strong, generate excitement, and catch our attention.
In eCommerce, making good first impressions is critical and the overall aesthetic of the site is the first thing users look at when you visit a web page.

Gradients or the blending of one color to another are a popular color scheme. They provide a simple and clean look that makes a webpage easy to navigate and interact with, from gradient backgrounds to gradient buttons.

Typography Design

This is the method of arranging art and technique to make written language legible and attractive when viewed. The text that stands out is just as important as the colors that pop, so it is crucial for conversions to have well-designed typography that reflects your business. Pay attention to font range, text size, lead, tracking & kerning, measure, and hierarchy/scale when making your typography decisions. More and more places are using BIG text to add titles and headlines, you'll find. If the typography stands out, the brand will, too.

Making sure the customer is able to read the text on your website quickly will improve the likelihood of purchasing and returning down the road for another deal. People want to read texts that are not only appealing and quick to follow, but also well structured. To separate text sections and highlight the significant material, use bullet points or larger bolded names, and smaller bolded subtext.

It doesn't need to be super complicated to design your typography, but it should be tidy, easy to read, and memorable so that users visit your website and return over and over again.

Photography Contextual

Contextual Photography is an image that captures more than just the subject, making it possible to paint a more complete image. Information about the physical context is gathered from various sensors and, as they are taken, affects images visually. Therefore, the context camera takes real-time images not only of the visual scenery but also of invisible things in its environment, such as sound and movement. Your website can be distinguished from the competition by including images connecting the brand with a sensory emotion or feeling such as touch , sight or smell.

Masking Tool

Masking is a tool that, while exposing certain areas, masks some areas of an image. By revealing only a piece of an image, Masking gives a mysterious look. Think of it this way, your eyes peek through and are visible when you wear a mask. Masking enables an image to peek through another object or image. In UI Design, it is popular because it has a contemporary look that at the same time makes a site look clean yet abstract. Typically, several sites and advertisements have masked text on their banner images.

Because of its camouflaged transformation effect, which is the translation of the image into the material on the web, users are drawn to masking. While conveying deep images about your brand and its mission, these images can help make your page pop. On the front pages, names, and header parts, most masking examples are found.

Videos

For online banners, tutorials, and social media advertising, many websites today use videos. This involves short videos, gifs, and animations as well. Videos make it easy to describe the company, services, or products of a web. The reason why video is so strong is that it affects four elements that inherently pull in people. The four elements include faces, body language, movement, and voices. Since the start of time, it's been in our DNA to pay close attention to these elements.

They help us understand people and read them. For no longer than six seconds, the average consumer would remain on a site and Comscore Statistics informs us that videos keep users interested for an additional two minutes and are 64% more likely to buy anything when shopping online.

Since they fill in the blanks and address questions that the user may have had when reading bland text, videos can improve conversion. Videos can be posted, allowing more chances to build brand recognition. Videos are an extremely impactful UI tool and should be included on every conversion-focused platform.

Concluding

For any brand interested in increasing their conversions, a well-Thought-Out website design is important. These trends in UI design are rising among top designers around the world and good results can be achieved by integrating them into your platform. Some of the best elements to include on your web are color schemes, masking, typography, and innovative images, and they will deliver the best results!